You’ve designed an awesome package for your new product. Now all that’s left is to get a retailers to agree to sell it on their shelves. The problem is, when it comes to your product packaging design, your own brand identity isn’t the only factor involved. Each retailer has their own brand identity to manage, and before they put your product on its shelves, they want to be sure it aligns with the customer experience they aim to provide. That, of course, includes the design of your product on their shelves.